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Bare Kind is an independent retail business, specialising in eco-conscious, high-quality socks with the aim to deliver products that customers love whilst adding value to the world. The business’ headline product is animal themed socks, of which a percentage of every sale is donated to animal conservation around the world.

I had actually been in contact with a couple of other well-known brands for fulfilment, and I would have gone with one of them, but when I first had contact with Shaun and the team, they blew me away with how passionate and caring they were about my business and what I wanted to achieve. I was sold from day 1 and haven’t looked back!

— Lucy Jeffrey, Founder of Bare Kind

The Challenge

Bare Kind initially contacted We Are Fulfilment in early 2021, with a plan to scale up and utilise its fulfilment services in 2022. At that point, founder, Lucy Jeffrey, was running operations out of her parents’ house, however when she made an order for over 30,000 socks in anticipation of Christmas 2021, it became apparent that she’d need to move somewhere bigger, and with operations experts on hand to help, much sooner than expected.

The Project

Bare Kind needed a fulfilment solution that would enable the brand to scale quickly and simultaneously improve efficiencies throughout the business, increase the internal team’s capacity to focus on developing the brand and that would align with their environmentally conscious brand values.

The Result

We Are Fulfilment was able to quickly onboard Bare Kind within a matter of weeks after first contact and since then has boosted the efficiency of Bare Kind’s order process, plus enabled Lucy and her team more time to advance other areas of the business. What’s more, the value-added extras offered by We Are Fulfilment, such as plastic-free boxes, branded tape and stamps, have substantially improved Bare Kind’s packaging, and subsequently enhanced the entire experience for its customers as well.

To find out what else Lucy had to say about Bare Kind’s partnership with We Are Fulfilment, read the blog here.

For a business like mine, getting the order fulfilment right is imperative for growth. It has the potential to be the most stressful part of the business, yet I have felt nothing but ease working with We Are Fulfilment. Now it is time to scale up my business, and I hope that we will have a long and fruitful partnership together!

— Lucy Jeffrey, Founder of Bare Kind