CEF is the UK's leading electrical wholesaler with a national network of 390 stores. CEF’s range of products include leading brands and value alternatives, alongside specialist knowhow, friendly advice and support that’s the best in the industry. Customers can place online orders for next day delivery on the company’s website, with access to more than 35,000 products from over 300 leading suppliers.

We looked for a partner who could help with our promotional catalogue releases and had the capacity to ensure all 390 stores would receive their packs in time for the catalogue launch. We came across We Are Fulfilment who know that every assembly order is unique to each store's specific requirements. With their skills and years of experience, we were confident they would be able to assemble and package virtually any type of product, including our print work.

— Lindsey Briggs, CEF’s Design Studio Manager

The Challenge

CEF turned to We Are Fulfilment in 2018 for support with the printing, storage and distribution of various point of sale campaigns and displays across its store network. They needed to ensure their hundreds of sites across the UK and Ireland received these promotional items in time for store refurbishments throughout the year, in line with their new catalogue releases.

The Project

We Are Fulfilment listened to CEF’s exacting requirements with regards to their promotional material for all of their stores and worked closely with them to define the requirements that were needed for each catalogue launch to every one of their stores.

The team provided CEF with easy to understand, competitive pricing relating to the material required for the contract packing element of the business, collating multiple elements of products together to be sent out as a kit to each of the stores.

On top of this, We Are Fulfilment presented a wide range of shipping and carrier options, from standard to next-day delivery services with full tracking capabilities throughout.

The Result

With access to our internal communication system, CEF were able to track the progress of the kitting elements of the allocation, enabling a transparent approach to the job and ensuring that each store was kept up to date on the delivery date of the promotional material. With full transparency of their expected delivery dates into We Are Fulfilment, and the anticipated dispatch date, CEF were kept informed throughout using the system.