In 2022, we were a team of founders with an idea: build the fulfilment partner we always wished we had.
Today, just three years later, We Are Fulfilment (WAF) has officially shipped over 1 million ecommerce orders — a major milestone for our team, our partners, and the UK fulfilment industry as a whole.
That’s enough boxes to stretch from Nottingham to London… and back again.
But this isn’t just about numbers. It’s about growth — the kind that’s built on trust, transparency, and partnership.
We’ve supported over 70 scale-up ecommerce brands — across food and drink, beauty, health, pet care, fashion, and more — helping them deliver incredible products to customers across the UK and beyond.
Shipping 1 million orders means more than fulfilment success. It means:
✅ Scalable systems that flex as our partners grow
✅ Operational resilience to handle seasonal peaks and spikes
✅ Customer care and accuracy at scale
✅ Predictive insights and tech-led efficiency
✅ Partnerships built on real collaboration
We’re not a faceless 3PL. We’re a fulfilment partner that gives scale-ups the tools, people, and support they need to focus on what they do best: growing their brand.
Whether you’re shipping 500 orders a month or 50,000, the challenges are the same:
Stockouts and missed deadlines
Operational bottlenecks
Limited visibility on orders and returns
Poor communication with traditional 3PLs
At WAF, we’ve built a fulfilment operation that solves for all of that.
We offer:
Real-time order visibility
Integrated warehouse management systems (WMS)
Kitting, reworks, and value-added services
Next-day delivery at competitive rates
Dedicated partner success support
Transparent OTIF tracking and reporting
Our mission? To be the most customer-obsessed and data-driven 3PL in the UK.
Behind every one of those million orders is a team of people who care deeply about getting it right.
From pick accuracy to packaging details, from customer service on Zendesk to proactive Slack updates — our team has worked day and night (literally) to deliver the service our partners deserve.
We believe in staying human, staying accountable, and staying curious.
We’re not slowing down.
In the second half of 2025, we’re:
Consolidating operations into our flagship Nottingham site (WAF2)
Expanding our team with experienced ops leadership
Investing further in automation, data, and AI tools
Doubling down on ESG and sustainability
Preparing for the biggest Q4 peak yet
Because fulfilment isn’t just about boxes. It’s about enabling greatness for the brands we serve.
If your current provider can’t keep up with your growth — or if you’re still fulfilling in-house — now’s the time to talk.
We help scale-up brands unlock growth with scalable ecommerce fulfilment that’s built to flex. No nonsense. No silence. Just service that delivers.
📩 Get in touch with us here
Let’s make your next million happen — together.
We Are Fulfilment can help supercharge your eCom with tailored solutions designed for your needs.
Please fill out the information opposite, and we’ll have one of our fulfilment specialists get back to you shortly.
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The We Are Fulfilment team are available weekdays 8am-5pm.
We Are Fulfilment can help supercharge your eCom with tailored solutions designed for your needs.
Please fill out the information opposite, so we can understand how best we could work with you.
The We Are Fulfilment team are available weekdays 8am-5pm.